The Benefits of Using Video Interviews in the Recruitment Process

Martine Coven


In recent years, video job interviews have become increasingly popular for both recruiting teams and candidates. They are often used in the early phases of screening applicants and assist in swiftly and simply finding the most extraordinary talent so that you can spend more time with your top candidates. MNCs prefer to use video interviewing platforms since they are seeking for solutions to conduct distant job interviews.

86% of companies, as per a Gartner HR survey, are using virtual interviews to choose new employees. Video interviewing systems make it simple to shift the hiring process to be completely remote and efficient to win the fight for talent in a highly competitive employment market.

Video Interview Benefits

By eliminating the need for phone screening and creating psychometric tests, video interview evaluation speeds up the recruiting process for your talent acquisition teams. In addition, it helps to measure performance better and employ top talent, increase the variety of prospects, and improve the candidate experience.

How? To learn more about the benefits of video interviews, read on.

  • Increase the Speed of Your Recruiting

Having a more effective hiring process is beneficial to your organization, but it is also essential if you want to retain applicants in the race until the finish. Many candidates lose up on the recruiting process if they believe the organization is taking too long.

Typically, the initial round of screening takes the longest. On the other hand, recruiters may get around this by including video interviews in the application process, making it both faster and more efficient.

To stay ahead of the competition and strengthen the employer brand, recruiters will have the data they need to make their initial hiring judgments and respond quickly to all participants.

  • Enhance Hiring Quality

It is possible to better track applicant performance and increase the quality of hires by including video interviews in your hiring process. Using AI, you can evaluate all of your candidates’ replies and grade them based on the KPIs necessary for the role. Top performances are listed, and you can extend invitations to the next round of interviews to those on the list.

  • Improve Diversity through Reducing Prejudice and Stereotyping

Even if you’re an experienced interviewer, it’s impossible to eliminate prejudices when conducting a job interview. Ethical Artificial Intelligence evaluates applicants based on thousands of data points and does not consider ethnicity, gender, or attractiveness when making a decision. It aids in reducing prejudice and promoting a more diverse workforce.

  • Consistent

When it comes to conducting high-quality interviews, maintaining a high level of consistency is essential. As every question asked in a virtual interview can be seen and tracked, candidates may expect their interviews to be as identical as feasible.

With consistent questions and performance monitoring for interviewers, candidates have a better chance of being evaluated fairly. Furthermore, video interviews help level the playing field by allowing more individuals to participate.

Candidates who couldn’t make it to a face-to-face interview for various reasons (such as distance or schedule conflicts) are no longer being neglected. A virtual interview may be taken by anybody who has access to the internet.

  • Enhance the Candidate Experience

Candidate experience is critical to recruiting and keeping the top talent in an organization. According to a poll, 65% of respondents preferred virtual interviews to more traditional ones when given a choice.

In today’s job market, candidates want an interview process that is open, fair, and simple, and video interviews may help you provide just that. AI video technologies serve to fill the gap between the recruiter and a job seeker and to offer a more tailored candidate experience.

Video interviews driven by artificial intelligence (AI) provide each candidate equal opportunity to succeed, ensuring that the application process is as impartial and unbiased as possible. With video interviews, you and the candidate may save time by not having to arrange a time to meet in person. The interview can be held wherever and whenever the applicants like.

Also read: Tips for successful online learning

  • Transform Your Hiring Process to a Remote One

A growing number of businesses are altering their operations in response to COVID-19. To revolutionize the recruiting process and assess applicants remotely, video interviewing solutions may be used by firms. Organizations continue to ensure business continuity and WFH standards while making their hiring process effective, quick, and seamless.

In addition, video interview solutions minimize geographical constraints, allowing organizations to access a global pool of top-tier talent.

  • Increased Level of Collaboration

Improved recruiting department coordination is also essential for making better hiring judgments. When doing a video interview, it is possible to include all of your team members.

Candidates may be seen, ranked, and commented on at any time and then compared to each other. As a result, the decision-making process becomes more open, inclusive, easier and faster, reducing the need for individual accountability.

When it comes to refining and updating your recruiting process, video interviews are the way to go. The finest video interviewing software in 2022 may be found by reading reviews and scheduling a demo with a few different companies.


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